As part of my stage at The FA, I got the opportunity to work in several brands, some of them with a very high end profile oriented look, such as Club Wembley. Members of CW "own" a box at Wembley Stadium, allowing them to have not only excellent views of matches and concerts, but also several events throughout the year.
Club Wembley produces several print, digital and video assets, tailored for each event, to be used across such different media ranging from normal screens to the Mid Tier Ribbon at Wembley Stadium – a 360º strip visible from every corner of the stadium –, including the LES Screens at the Stadium's façade.
Club Wembley Quiz
At the Carabao Cup Final 2019, Club Wembley ran a symbolic competition in the shape of Quiz, with different Carabao Cup themed questions and a correct answer to choose among three of them.
The initial brief wanted static assets but after a conversation with the client I proposed a 1 minute long asset displaying the question and 3 possible answers, and an area where a photo related to the correct answer would be gradually revealed. Once the photo was revealed, the correct answer would be highlighted, and the incorrect ones faded out.
Dinner with Legends 2019
One of the most successful events from Club Wembley is The Dinner with Legends. This event offers a full experience of high profile dinner with a Q&A with some of the Legends from England National Football Team. Club Members can chat directly to these legends, either during the Q&A or during the after dinner, where a reception takes place at Wembley Stadium's Club Wembley Hall.
The 2019 edition had Gareth Southgate OBE as invitee, and I had the opportunity to create video assets for this event.
AJBXNG Event
Another successful event was Anthony Joshua's visit to Club Wembley, in a similar format that the Dinner with Legends.