My last client while living in Spain. Imago was an advertisement agency, specialized in healthcare. As part of our collaboration, I managed to do some pieces for the Fertility division of Merck-Serono Spain, in the shape of few promotional videos and interactive books.

In order to promote the new Gonal-F pens among the IVF specialists, IMAGO was required to create a 3 min explainer video about the benefits and easiness of use of said pens, which were bound to replace the old ones.

Using stop motion, tradicional animation and digital techniques, the following video was created, and displayed during Merck-Serono's SAM2011 event, which took place at the Real Fábrica de Tapices, in Madrid. Please use the password "imago" to play it, as due to NDA's it cannot be made public.

Using the iBooks technology from Apple, and creating mini web apps with JavaScript, Merck-Serono's Fertility Atlas was upgraded to interactive, to be used by doctors at their premises, to explain the patients all the procedures and relevant details to them.

This can be shown on request, as an iPad is needed to function.